Expensive watches are often found on the wrists of movie stars in movies worldwide, but does that really generate sales for a company? Take for example, James Bond. He's been wearing an Omega since 1995, but before I discovered my passion for watches, I had no clue what kind of watch he was wearing. I didn't really give a crap either. No sales were being generated from me. In more recent films such as Skyfall, Omega had a slightly larger presence, with their watches clearly visible in a number of shots and posters in the background. In other recent films including The Expendables (all of them), Sylvester Stallone is seen wearing a number of Panerais. So is watch product placement in movies useless or useful? While most people don't know (or care, for that matter) what kind of watch a person is wearing in a movie, millions upon millions of people watch the movies. Since such a small percentage of the audience needs to go out and buy the watch for the company to make a profit, the company will, in most cases, come out on top.
Jake Fogarty is the founder of It's All About Watches and writer for most of what you will read here. If you want to contact me you can visit the contact and advertising page.
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