Rolex Day-Date 40 new for Baselworld 2015

Rolex is back again with their new watch models for Baselworld 2015. This is the first new release for Rolex I have written about, but it is the first of many. 

Available in a number of versions, the new Day-Date 40 features an elaborate dial, and is available in platinum of "Everose Gold". The new Day-Date 40 is equipped with a new movement, the calibre 3255, which is Rolex's first movement in quite some time. Similar to Omega, Rolex has tested their movements twice, once with the COSC, but also with their own in-house testing. According to Rolex, their guidelines are twice as exacting. This, however, does not mean that the watch will be dead-on. I have heard of more than one Rolex which simply didn't keep time. These are, however, not as recent as other, more positive stories. While I do not really like Rolex, as I believe they are overpriced and outdated, there is no denying that they do make a nice watch. That being said, it is not the first watch I would buy. The new movement incorporates Rolex's new Chronergy escapement (one of the 14 patents), which combines high energy efficiency with great dependability. Made of nickel-phosphorus, it is unaffected by magnetism. The last sentence should be taken with a grain of salt. There are only a couple of metals that are in fact magnetic (while answers jump around, there are about 3-5). That leaves 83-81 metals that aren't (elements, not alloys). The same goes for Omega's anti-magnetic movements, but if I had to guess, Omega's will remain unmagnetized for longer. Anyway, the new movement also has an optimized Parachrom hairspring, which is now "up to 10 times more precise than a traditional hairspring in case of shocks". In addition, thanks to new barrel architecture and a more efficient escapement the power reserve of the 3255 is now 70 hours. More pictures (and a video) below.