Pre-Basel 2014: 2 New Mido Watches
Mido is a small brand who has already made quite a large splash this year with the introduction of their new Dual Crown Multifort. Now they have released pictures and information on another two watches which may make an equally large splash for the time being, the Mido Great Wall Black Chronometer and the Mido Great Wall Brown Chronometer. The ETA 2836-2 movement is rather common across Mido watches and it is also used in another new watch for 2014, the Commander Gent. Despite the movement not being made in house, it is chronometer certified so the accuracy will be on-par with watches at much higher price points. The Great Wall collection was originally launched a while back and has barely been updated since. However, like so many other brands Mido is using popular designs and changing the color scheme to follow the current trends, one of which is brown dials. The 42mm case is made of 316L steel with PVD coating. Contrary to common belief, PVD coating comes in a variety of colors, one of which is rose gold. So the case of the brown dialed watch is made of steel with a PVD coating, not solid gold. The case is water resistant to 100m and although there is no picture, these watches do have an exhibition case back. More information about these watches will be available after Baselworld this year. However, I still don't like it as much as the Multifort Dual Crown which is the watch that everyone will end up remembering after this year.
Jake Fogarty is the founder of It's All About Watches and writer for most of what you will read here. If you want to contact me you can visit the contact and advertising page.
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