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Panerai Opens E-Boutique for United States

8/2/2015

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Panerai recently opened a new e-boutique for the US, something which I'm sure people have wanted for a long time. 
While many people seem to think that it "cheapens" the brand, I disagree. The brand chose to sell direct-to-consumers through their own shop. Rather than using a third-party, which would not only cut profits, but also lead to the risk of gray-market shops getting their hands on some, a "problem" that Panerai has done a very good job managing. The new website, needless to say, is very well done. You can find and now buy (for US consumers) a Panerai here. 
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    Jake Fogarty is the founder of It's All About Watches and writer for most of what you will read here. If you want to contact me you can visit ​the contact and advertising page.

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  • Blog
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    • How a Mechanical watch movement works
  • Best Watches in different price ranges
  • Contact and Advertising
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  • Become a Contributor