Panerai recently opened a new e-boutique for the US, something which I'm sure people have wanted for a long time.
While many people seem to think that it "cheapens" the brand, I disagree. The brand chose to sell direct-to-consumers through their own shop. Rather than using a third-party, which would not only cut profits, but also lead to the risk of gray-market shops getting their hands on some, a "problem" that Panerai has done a very good job managing. The new website, needless to say, is very well done. You can find and now buy (for US consumers) a Panerai here.
Jake Fogarty is the founder of It's All About Watches and writer for most of what you will read here. If you want to contact me you can visit the contact and advertising page.
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