I recently conducted an interview with Wes Knight, the creator of Erroyl watches. Wes has worked with a few of his colleagues to create a classic design that offers a fantastic value. At a starting price of 289 AUD (~$238 USD) the Miyota 9015-equipped timepiece is sure to provide years of reliable service. You can purchase an Erroyl watch (in either a black dial, white dial, or white dial with gold hands and markers) at their Kickstarter campaign here. Onto the interview....
IAAW: You designed a line of watches with a classic design, what was your inspiration? More specifically, did you model the features off of any other watches. If so, which ones?
WK: No one watch in particular, I have always been inspired by classic watch designs and wanted to unveil a collection that evoked the elegance of yesteryear with a guilloche pattern. We have been really lucky to have a local designer join us at ERROYL and he came up with the concentric circle pattern that we instantly loved.
IAAW: Erroyl currently has raised almost 10,500AUD (~8,700USD) with 25 days to go. You probably knew that you were entering a tough market, as there are ~16 active watch Kickstarters at any given point. What did you do to ensure yours would stand out?
WK: When I first started planning our brand, around twelve months ago, there were far fewer watches launching on Kickstarter and Indiegogo so we always knew it would only get more popular. We always wanted to pitch our brand through our initial collection with a high quality, affordable automatic dress watch that utilised the popular Miyota Cal. 9015 movement. We believe our design is a little different than the exotic designs we increasingly see on Kickstarter and believe our compelling pricing and design make our watches highly appealing.
IAAW: Can you see yourself creating more watches in the future, or will this be more of a one-time, one-design idea.
WK: We are passionate about watches and their design and have been encouraged by the support we have received from the watch community on our design and are fairly advanced on the designs for our second collection. We aspire to establish our brand and transition to producing swiss made watches, in fact we are in the early stages of discussions on this.
**Please note that I am in no way validating any claims made in the Kickstarter campaign and I am not to be held responsible for a project gone wrong.