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The fire broke out this morning at 8:45 AM. It destroyed the entire workshop and everything inside of it. This means that there will be a shortage of ETA movements for quite some time. Due to the quick work of ETA's internal fire department the fire was contained and put out by 9:30, 45 minutes later. Despite the extrensive damage to the factory, no one was hurt. The full press release can be found here: http://e1.marco.ch/publish/swatchgroup/8_1075/ETAIncendieE131229.pdf. No estimates of total damage have been released yet, but it is sure to be a high number.
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Jake Fogarty is the founder of It's All About Watches and writer for most of what you will read here. If you want to contact me you can visit the contact and advertising page.
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