Deep blue 7754
Just launched for the limited-time price of $2,000 down from $2,500 (which it will jump to eventually). The watch is "Swiss Made" meaning that at least 51% of the components are Swiss and the watch movement was cased in Switzerland. It comes in white, black or blue dialed versions. They all feature a Valijoux 7754, automatic chronograph GMT movement and are water resistant to 500M. I have been emailing back and forth with a watch producing company and Valijoux 7754 movements cost about $400 apiece. The case and bracelet (5-link) are nothing special, I got a Sea Chrono (quartz 1000m diver from Deep Blue) for $300. It goes double the depth. That means, if I had to estimate, that you are paying around $1000-$1200 for the "Swiss Made" label. I am trying to say that it probably cost around $700 a watch. I will add a generous $20 for shipping per watch (from China, where the final processes most likely took place, there is no problem at all with this). That means there is around a $1150 profit for Deep Blue, something I find somewhat astounding. That being said, the Valijoux 7754 is an extremely hard movement to source. The case is a massive 46mm diameter, 55mm lug to lug and 20mm tall. It has a sapphire glass and inlay in the bezel. The watch's dial features 63 tritium tubes and the bezel has BG-W9 lume. There is an outer rotating bezel and an inner rotating bezel to help with the second time zone. The watch is a limited edition, individually numbered run of 1500. The watch number (XXXX/1500) and other standard (water resistance, sapphire crystal, etc.) info can be found on the outer edge of the exhibition caseback. To purchase this watch and to find pictures you can visit Deep Blue's website here: http://www.deepbluewatches.
com/dat1trswva77.html. Although I would have preferred a smaller price tag on this watch it is great to see things like this from companies like Deep Blue.
Jake Fogarty is the founder of It's All About Watches and writer for most of what you will read here. If you want to contact me you can visit the contact and advertising page.
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