As much as I hate to do two posts in a row about the same company, I'm going to do it anyway. Breitling has recently announced a complete redesign of their Colt collection. Originally released in the 1980s the watch, originally meant for use by the military, quickly gained a broad audience of civilians thanks to it's sturdiness and reliability. The redesigned collection includes a Chronograph, Automatic, Quartz, and Lady version of the Colt. While the mens watches (chrono, auto, quartz) all have 44mm cases, the Lady version has a case measuring just 33mm. Each version has both the look and feel of a diving watch with a highly-legible dial (plus lume, of course) and beefy case.
The Colt Chronograph is probably the most useful watch from the reinvented collection. The Breitling caliber 73 a "SuperQuartz" movement that has 10x the accuracy of a normal quartz movement (per Breitling). In addition to the chronograph (the chronograph hands originating from the center of the watch are the seconds + minutes) the watch also features a quick timezone change function (the wearer can independently move the hour hand). You can find more here.
If a "purist" were going to buy a Breitling Colt, it would have to be the Colt Automatic. This version features the Breitling caliber 17, an automatic chronometer. There isn't much to talk about with this watch. You can access the rest of the information here.
This version would be for the man who doesn't want to worry about servicing their watch. While the quartz is nearly identical to the automatic (at least on the outside, the 12 on the dial is different), the Breitling caliber 74 keeps time with near-perfect accuracy (given that it is a quartz chronometer). More information here.
This watch has achieved a near perfect balance between masculinity and femininity with a small case size, less lume on the dial, and the lack of a 24-hour scale. There is another version that has a diamond bezel, which will give the watch an even more feminine look. This watch has the Breitling caliber 77, which is, once again, a quartz chronometer. More info here.
Did I mention that you can "customize" your Breitling by selecting the dial color (black, white, or blue in this case) and your strap? Just go to Models>Colt>[model you want to "customize"]>My Breitling Made to Measure. Breitling.com
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