Two unique models, auctioned at the Red auction to help fight aids in Africa, fetched a hefty sum of $790,000. The Atmos 561, unique due to its red accents (estimated at $20,000-$30,000 sold for a whopping $425,000) and the Memovox Tribute to Deep Sea watch, unique due to the RED logo engraved on the case back (estimated at $10,000-$15,000 sold for around $350,000 OVER the high auction price. One can only think that whoever bought was buying it payed that much because it was going to charity. The final figure at the end of the night was $12,883,000. More information and pictures can be found at the JLC website here: http://www.jaeger-lecoultre.com/US/en/content/jaeger-lecoultre-s-two-unique-pieces-raised-790-000-usd-at-red-auction-on-november-23rd-to-fight-against-aids-in-africa. This is a great thing to see from watch companies and I hope others will join in the future.
Jake Fogarty is the founder of It's All About Watches and writer for most of what you will read here. If you want to contact me you can visit the contact and advertising page.
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