In order to celebrate the upcoming opening of IWC's new flagship Boutique on Rodeo Drive, IWC has created the new Big Pilot's "Boutique Rodeo Drive". With a deep, blue dial and classic Big Pilot styling, the watch deviates in the way that IWC has returned to its recognizable designs with the triangle at 12, for example, that made it such a large brand in the first place. The watch has a 46mm ceramic case (with a titanium crown). Inside is the (no, the four 1s aren't a typo) caliber 51111 automatic movement with, as you might be able to tell from the indicator at 3 o'clock, a 7-day power reserve. On the contrary to what I said earlier, I dislike how nearly every big brand has been releasing limited edition watches for every small event or anniversary that they can think of. There's truly no need for them to, but they apparently sell. We have a new limited edition for the brand anniversary (which I agree with), new boutiques (which is a bit of a stretch, but I can still understand), but then they have them for everything else such as car races or any other reason they can think of for making a watch (Hublot, anyone?). Wake me up when companies stop releasing a LE for any reason they can think of.
70 years ago, Antoine de Saint-Exupéry took off towards France on a reconnaissance mission. The plane would never return. Now IWC has released a series of three limited editions, all featuring the same 46mm silicon nitride ceramic cases. The only differences between the three versions are the pushers and crown, which are crafted out of either platinum, red gold, or titanium. Inside of the case is the automatic, IWC-manufactured calibre 89361 featuring 38 jewels, a power reserve of 68 hours, and a flyback chronograph. This watch places a large emphasis on the color brown with the brown case, strap, dial, and accents on the subdials. The watch is available in a limited edition of 1,700 pieces (titanium pushers, crown, and caseback). 170 pieces with the red gold pushers, crown, and caseback. Just 17 pieces with the rhodium-coated pushers, and platinum crown and caseback. It's definitely an interesting watch from IWC and I know we will see many mixed reactions.
Jake Fogarty is the founder and writer for most of what you will read here. If you want to contact me you can visit the contact and advertising page.