A few months ago I wrote about the new Minuteman Liberty. I have decided to revisit the brand and give everyone an update on their efforts. So we are here today to answer this question: "What is so special about Minuteman Watches?". Keep reading to find out...
Minuteman is a small but focused brand. They hand build all of their watches in Ohio. Each watch is treated as though it is going to the president with meticulous quality control and testing. Although you will notice that each watch is listed on the dial as water resistant to 200m, each is tested to 300m. This is just one example of the exceptional quality of these watches. Not only that, but each uses a Swiss-made quartz movement when they could just as easily use one from China or Japan. I'm not saying that the Chinese or Japanese movements are bad, but they are less expensive and generally don't have as many jewels. In addition, each of their watches comes with multiple straps, something that should not be overlooked. All of this considered, their prices are very moderate and each of their current models cost under $500. Sure, this sort of quality/price ratio is scare, but there is something more significant that is one of the overarching themes at Minuteman, supporting veterans. There have been many companies that have released a limited edition watch or taken a model that hasn't been selling particularly well and donated a percentage of the earnings to support veterans. Minuteman is different, very different. Not only do they give a larger percentage (25%) than almost all of the companies who do a limited edition run (although one should note that I personally can't think of another brand that gives a larger percentage off the top of my head), but they give 25% of the profits of every single watch they sell. Not models that aren't selling or a LE, but every single watch. This is what distinguishes Minuteman watches from other companies and it's working. They are often running short on inventory, they have ~10K followers on their twitter page and have racked up approximately 13,800 "likes" on their facebook page. A few months ago, they were at just a few thousand likes and followers and since then it has started picking up steam and growing exponentially. When a veteran returns from war, he may have some trouble getting back on his feet. With the help of Minuteman Watches, it makes the journey for some of them easier. As the company themselves say, "It's more than just a watch".
Jake Fogarty is the founder and writer for most of what you will read here. If you want to contact me you can visit the contact and advertising page.